Bernard introduced our members to some valuable practical tips that help them adapt their business development to meet a constantly changing world.
The main topics discussed in this webinar were:
- What have we learned during the pandemic? – we adapted to working from home and new ways of communicating, saw how much more there is to business development than just networking events, and realized relationships are still everything.
- How should we adapt our business development? – our business development choices must be linked to our commercial goals and involve finance, people, promotion and operations.
- How can we transition back to normality? – the core principles remain the same but our tactics must adapt as guidelines and restrictions change.
- How should we return to our former market position, client relationships and revenue levels? – moving towards a hybrid working environment, use technology to increase local and international reach and improve offerings to meet clients’ new needs.